The Impact of Recent Global Events and Long-Term Industry Trends

Nisha Menon

The Impact of Recent Global Events and Long-Term Industry Trends

Nisha Menon

Innovation, Leadership, Strategy and Management

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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Abstract

The Business-to-Business (B2B) hospitality sector has faced unprecedented challenges in recent years, significantly influenced by global events such as the COVID-19 pandemic, economic instability, rise of digital technologies and changing consumer preferences. This chapter explores these contemporary challenges, analyses their implications for B2B hospitality businesses, and recommends agile business models utilising the Business Model Canvas framework to enhance their competitiveness & resilience in the face of these dynamic market conditions. By leveraging this framework, businesses can navigate uncertainties and adapt to evolving market demands

Original language	English
Title of host publication	Addressing Contemporary Challenges in the B2B Hospitality Sector Addressing Contemporary Challenges in the B2B Hospitality Sector
Editors	Vipin Nadda, Hemant Mediratta, Sumesh Singh Dadwal
Publisher	IGI Global
Chapter	2
Pages	35-68
ISBN (Electronic)	9798369397626
ISBN (Print)	9798369397602
Publication status	Published - 1 May 2025

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Nisha_Chapter_2_-_The_Impact_of_Recent_Global_Events_and_Long-Term_Industry_TrendsAccepted author manuscript, 92.7 KBLicence: CC BY 4.0

Cite this

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The Impact of Recent Global Events and Long-Term Industry Trends. / Menon, Nisha.
Addressing Contemporary Challenges in the B2B Hospitality Sector Addressing Contemporary Challenges in the B2B Hospitality Sector. ed. / Vipin Nadda; Hemant Mediratta; Sumesh Singh Dadwal. IGI Global, 2025. p. 35-68.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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A2 - Mediratta, Hemant

A2 - Singh Dadwal, Sumesh

PB - IGI Global

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The Impact of Recent Global Events and Long-Term Industry Trends

Abstract

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