The Influence of Ecolabel: Insights from the Indonesian Bioplastics Packaging Industry Stakeholders

M. Lahandi Baskoro; Benny Tjahjono; Anna Bogush; Macarena Beltran; Danu Syaifullah; Michelle Tjahjono

doi:10.1007/978-3-031-38165-2_112

The Influence of Ecolabel: Insights from the Indonesian Bioplastics Packaging Industry Stakeholders

M. Lahandi Baskoro, Benny Tjahjono, Anna Bogush, Macarena Beltran, Danu Syaifullah, Michelle Tjahjono

Marketing, Tourism, Events and Hospitality

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

2 Citations (Scopus)

Abstract

Despite the potential environmental benefits of bioplastics, consumers remain confused regarding this innovative packaging material. One possible solution to mitigate these concerns is to introduce ecolabels to communicate this bioplastics material. This study aims to investigate the influence of ecolabel signals and other factors on the adoption and proper disposal of bioplastics packaging among consumers in Indonesia, as seen from the perspective of stakeholders in the bioplastics industry. Signaling theory is utilized as a theoretical lens to build a conceptual model to observe this phenomenon. A total of 17 case studies were collected from stakeholders in various sectors, including production, consumption, waste management, and academia. The findings reveal that while ecolabels can play a role in shaping consumer behavior towards bioplastic packaging, they cannot be the sole determining factor. Other factors such as packaging price, pro-environmental attitude, habitual practice, and access to appropriate waste management facilities also significantly influence consumer adoption and proper disposal of bioplastics. The study contributes as one of the earliest research efforts in this area. Furthermore, the study addresses gaps in bioplastics consumer communication research by highlighting the effect of ecolabels.

Original language	English
Title of host publication	Flexible Automation and Intelligent Manufacturing
Subtitle of host publication	Proceedings of FAIM 2023, June 18–22, 2023, Porto, Portugal, Volume 2: Industrial Management
Editors	Francisco J. Silva, Luís Pinto Ferreira, José Carlos Sá, Maria Teresa Pereira, Carla M.A. Pinto
Publisher	Springer Nature
Pages	971–978
Number of pages	8
ISBN (Electronic)	978-3-031-38165-2
ISBN (Print)	978-3-031-38164-5
DOIs	https://doi.org/10.1007/978-3-031-38165-2_112
Publication status	Published - 25 Aug 2023

Publication series

Name	Lecture Notes in Mechanical Engineering
ISSN (Print)	2195-4356
ISSN (Electronic)	2195-4364

Keywords

sustainable packaging
visual communication
consumer behavior
solid waste management
developing country

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1007/978-3-031-38165-2_112

Baskoro_FAIM Rev FinalAccepted author manuscript, 301 KBLicence: CC BY 4.0

Cite this

Baskoro, M. L., Tjahjono, B., Bogush, A., Beltran, M., Syaifullah, D., & Tjahjono, M. (2023). The Influence of Ecolabel: Insights from the Indonesian Bioplastics Packaging Industry Stakeholders. In F. J. Silva, L. P. Ferreira, J. C. Sá, M. T. Pereira, & C. M. A. Pinto (Eds.), Flexible Automation and Intelligent Manufacturing: Proceedings of FAIM 2023, June 18–22, 2023, Porto, Portugal, Volume 2: Industrial Management (pp. 971–978). (Lecture Notes in Mechanical Engineering). Springer Nature. https://doi.org/10.1007/978-3-031-38165-2_112

Baskoro, M. Lahandi ; Tjahjono, Benny ; Bogush, Anna et al. / The Influence of Ecolabel: Insights from the Indonesian Bioplastics Packaging Industry Stakeholders. Flexible Automation and Intelligent Manufacturing: Proceedings of FAIM 2023, June 18–22, 2023, Porto, Portugal, Volume 2: Industrial Management. editor / Francisco J. Silva ; Luís Pinto Ferreira ; José Carlos Sá ; Maria Teresa Pereira ; Carla M.A. Pinto. Springer Nature, 2023. pp. 971–978 (Lecture Notes in Mechanical Engineering).

@inproceedings{f2a9733926bb430a96f451cab23cc209,

title = "The Influence of Ecolabel: Insights from the Indonesian Bioplastics Packaging Industry Stakeholders",

abstract = "Despite the potential environmental benefits of bioplastics, consumers remain confused regarding this innovative packaging material. One possible solution to mitigate these concerns is to introduce ecolabels to communicate this bioplastics material. This study aims to investigate the influence of ecolabel signals and other factors on the adoption and proper disposal of bioplastics packaging among consumers in Indonesia, as seen from the perspective of stakeholders in the bioplastics industry. Signaling theory is utilized as a theoretical lens to build a conceptual model to observe this phenomenon. A total of 17 case studies were collected from stakeholders in various sectors, including production, consumption, waste management, and academia. The findings reveal that while ecolabels can play a role in shaping consumer behavior towards bioplastic packaging, they cannot be the sole determining factor. Other factors such as packaging price, pro-environmental attitude, habitual practice, and access to appropriate waste management facilities also significantly influence consumer adoption and proper disposal of bioplastics. The study contributes as one of the earliest research efforts in this area. Furthermore, the study addresses gaps in bioplastics consumer communication research by highlighting the effect of ecolabels.",

keywords = "sustainable packaging, visual communication, consumer behavior, solid waste management, developing country",

author = "Baskoro, {M. Lahandi} and Benny Tjahjono and Anna Bogush and Macarena Beltran and Danu Syaifullah and Michelle Tjahjono",

year = "2023",

month = aug,

day = "25",

doi = "10.1007/978-3-031-38165-2_112",

language = "English",

isbn = "978-3-031-38164-5",

series = "Lecture Notes in Mechanical Engineering",

publisher = "Springer Nature",

pages = "971–978",

editor = "Silva, {Francisco J.} and Ferreira, {Lu{\'i}s Pinto} and S{\'a}, {Jos{\'e} Carlos} and Pereira, {Maria Teresa} and Pinto, {Carla M.A.}",

booktitle = "Flexible Automation and Intelligent Manufacturing",

}

Baskoro, ML, Tjahjono, B, Bogush, A, Beltran, M, Syaifullah, D & Tjahjono, M 2023, The Influence of Ecolabel: Insights from the Indonesian Bioplastics Packaging Industry Stakeholders. in FJ Silva, LP Ferreira, JC Sá, MT Pereira & CMA Pinto (eds), Flexible Automation and Intelligent Manufacturing: Proceedings of FAIM 2023, June 18–22, 2023, Porto, Portugal, Volume 2: Industrial Management. Lecture Notes in Mechanical Engineering, Springer Nature, pp. 971–978. https://doi.org/10.1007/978-3-031-38165-2_112

The Influence of Ecolabel: Insights from the Indonesian Bioplastics Packaging Industry Stakeholders. / Baskoro, M. Lahandi; Tjahjono, Benny; Bogush, Anna et al.
Flexible Automation and Intelligent Manufacturing: Proceedings of FAIM 2023, June 18–22, 2023, Porto, Portugal, Volume 2: Industrial Management. ed. / Francisco J. Silva; Luís Pinto Ferreira; José Carlos Sá; Maria Teresa Pereira; Carla M.A. Pinto. Springer Nature, 2023. p. 971–978 (Lecture Notes in Mechanical Engineering).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - The Influence of Ecolabel: Insights from the Indonesian Bioplastics Packaging Industry Stakeholders

AU - Baskoro, M. Lahandi

AU - Tjahjono, Benny

AU - Bogush, Anna

AU - Beltran, Macarena

AU - Syaifullah, Danu

AU - Tjahjono, Michelle

PY - 2023/8/25

Y1 - 2023/8/25

N2 - Despite the potential environmental benefits of bioplastics, consumers remain confused regarding this innovative packaging material. One possible solution to mitigate these concerns is to introduce ecolabels to communicate this bioplastics material. This study aims to investigate the influence of ecolabel signals and other factors on the adoption and proper disposal of bioplastics packaging among consumers in Indonesia, as seen from the perspective of stakeholders in the bioplastics industry. Signaling theory is utilized as a theoretical lens to build a conceptual model to observe this phenomenon. A total of 17 case studies were collected from stakeholders in various sectors, including production, consumption, waste management, and academia. The findings reveal that while ecolabels can play a role in shaping consumer behavior towards bioplastic packaging, they cannot be the sole determining factor. Other factors such as packaging price, pro-environmental attitude, habitual practice, and access to appropriate waste management facilities also significantly influence consumer adoption and proper disposal of bioplastics. The study contributes as one of the earliest research efforts in this area. Furthermore, the study addresses gaps in bioplastics consumer communication research by highlighting the effect of ecolabels.

AB - Despite the potential environmental benefits of bioplastics, consumers remain confused regarding this innovative packaging material. One possible solution to mitigate these concerns is to introduce ecolabels to communicate this bioplastics material. This study aims to investigate the influence of ecolabel signals and other factors on the adoption and proper disposal of bioplastics packaging among consumers in Indonesia, as seen from the perspective of stakeholders in the bioplastics industry. Signaling theory is utilized as a theoretical lens to build a conceptual model to observe this phenomenon. A total of 17 case studies were collected from stakeholders in various sectors, including production, consumption, waste management, and academia. The findings reveal that while ecolabels can play a role in shaping consumer behavior towards bioplastic packaging, they cannot be the sole determining factor. Other factors such as packaging price, pro-environmental attitude, habitual practice, and access to appropriate waste management facilities also significantly influence consumer adoption and proper disposal of bioplastics. The study contributes as one of the earliest research efforts in this area. Furthermore, the study addresses gaps in bioplastics consumer communication research by highlighting the effect of ecolabels.

KW - sustainable packaging

KW - visual communication

KW - consumer behavior

KW - solid waste management

KW - developing country

U2 - 10.1007/978-3-031-38165-2_112

DO - 10.1007/978-3-031-38165-2_112

M3 - Conference contribution

SN - 978-3-031-38164-5

T3 - Lecture Notes in Mechanical Engineering

SP - 971

EP - 978

BT - Flexible Automation and Intelligent Manufacturing

A2 - Silva, Francisco J.

A2 - Ferreira, Luís Pinto

A2 - Sá, José Carlos

A2 - Pereira, Maria Teresa

A2 - Pinto, Carla M.A.

PB - Springer Nature

ER -

Baskoro ML, Tjahjono B, Bogush A, Beltran M, Syaifullah D, Tjahjono M. The Influence of Ecolabel: Insights from the Indonesian Bioplastics Packaging Industry Stakeholders. In Silva FJ, Ferreira LP, Sá JC, Pereira MT, Pinto CMA, editors, Flexible Automation and Intelligent Manufacturing: Proceedings of FAIM 2023, June 18–22, 2023, Porto, Portugal, Volume 2: Industrial Management. Springer Nature. 2023. p. 971–978. (Lecture Notes in Mechanical Engineering). doi: 10.1007/978-3-031-38165-2_112