Abstract
The metaverse is a new frontier in consumption. It is a digital place where people can buy and consume anything they want, whenever they want. It is an oasis of freedom and choice, and it has the potential to change the way we live and work. The future of the metaverse is placed where data and technology merge to create an experience that’s both unique and engaging. With information overload becoming a weekly reality, it is crucial for businesses to understand how their consumers are engaging with their offerings. This chapter synthesised the current research and practice to answer the following questions: How is the metaverse changing the way we consume and communicate? And how is Web 3.0 empowering and transforming the metaverse? Moreover, what are the threats Web 3.0 is bringing to our privacy on the internet?
| Original language | English |
|---|---|
| Title of host publication | Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World |
| Pages | 322-345 |
| Number of pages | 24 |
| ISBN (Electronic) | 9781668470312 |
| DOIs | |
| Publication status | Published - 1 Apr 2023 |
| Externally published | Yes |
Keywords
- Digital marketing, information, media, Amazon, Everyrealm, Steemit, Internetof Things, blockchain, avatars, e-commerce, augmented reality, virtual reality, artificial intelligence, Industry 5.0.