| Original language | English |
|---|---|
| Supervisors/Advisors |
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| DOIs | |
| Publication status | Published - 31 Mar 2020 |
| Externally published | Yes |
The Poor in a World of Brands: An Empirical Analysis of Market Growth at the Bottom-of-the-Pyramid (BOP)
May Nagy
Research output: Types of Thesis › PhD
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