The Role of Munificence-Hostility on Decision-making Logic of Internationalizing SMEs: A Comparative Study

Heba Younis

Research output: Contribution to conferencePaper

Abstract

The study identifies and examines patterns in decision-making logics in the context of SME’s internationalisation in munificent-hostile business environments. The study adopts a process approach to case study research, by examining 169 internationalisation decision events in four SMEs in two emerging economies; Qatar and Egypt. The study establishes that decision-makers employ hybrid decision-making logics and shift from one dominant logic to another. The shifts are explained by identifying the role of munificence-hostility in shaping SME’s resource positions. We move beyond the classical convention that effectuation is a proactive and emergent way of dealing with uncertain environments and advance a hybrid perspective of causal and effectual logics in SME internationalisation decision-making. The study broadens current understandings on the drivers of effectuation and causation beyond the classical view which associates effectual decision-making logic to uncertainty and prior entrepreneurial experiences and provides grounded propositions for further empirical testing.
Original languageEnglish
Publication statusPublished - 1 Oct 2019
Externally publishedYes
EventBritish Academy of Management - BAM 2019 -
Duration: 10 Jan 2019 → …

Conference

ConferenceBritish Academy of Management - BAM 2019
Period10/01/19 → …

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