Abstract
New product development (NPD) is in its stage of Innovation 4.0, where firms are creating values through Co-innovation. Noticeably, the growing role of customers in NPD since 1990s has made "customer cocreation" become a phenomenon in this innovation evolution. However, customers have been questioned in recent studies about their knowledge, skills, and degree of co-creation. To explicate customers' behaviours and competence in co-innovation, this research will employ 'user-innovators' as the main body of knowledge and examine them in all stages of NPD process. Mixed method will be employed to construct user-innovator clusters, explore their collaborative activities within a co-innovation process, and offer broader perspectives to evaluate an innovation attempt. This study will significantly contribute a new perspective in the literature of innovation management and consumer behaviour whilst seeing users as co-creators in developing a product 'from creativity to reality'.
| Original language | English |
|---|---|
| Publication status | Published - 14 Jun 2015 |
| Event | The XXVI ISPIM Conference – Shaping the Frontiers of Innovation Management - Duration: 14 Jun 2015 → … |
Conference
| Conference | The XXVI ISPIM Conference – Shaping the Frontiers of Innovation Management |
|---|---|
| Period | 14/06/15 → … |
