Way of Zen – Interweaving religion in the mindfulness-sustainability framework

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Abstract

The study adopted Mindfulness-Sustainability framework to look into interventions in engaging consumers with sustainable brands and behaviours. Using curation method, in which participants co-curate an exhibition about ‘way of Zen’, we offer rich explanations as to why and how people respond to interventions. A focus on the Zen Buddhist tradition highlights the roles religion can play in developing Mindfulness-Interventions and the synchronicity between the tasks of healing ourselves (mindfulness) and healing the planet (sustainability).
Original languageEnglish
Publication statusPublished - 2 Jul 2024
Event2024 Academy of Marketing Conference - Cardiff Business School, Cardiff, United Kingdom
Duration: 1 Jul 20244 Jul 2024
https://academyofmarketing.org/am2024-conference/

Conference

Conference2024 Academy of Marketing Conference
Country/TerritoryUnited Kingdom
CityCardiff
Period1/07/244/07/24
Internet address

Keywords

  • sustainability interventions
  • mindfulness interventions
  • Sustainable communications
  • Zen
  • religion
  • Curation
  • Arts-based research

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