Abstract
The study adopted Mindfulness-Sustainability framework to look into interventions in engaging consumers with sustainable brands and behaviours. Using curation method, in which participants co-curate an exhibition about ‘way of Zen’, we offer rich explanations as to why and how people respond to interventions. A focus on the Zen Buddhist tradition highlights the roles religion can play in developing Mindfulness-Interventions and the synchronicity between the tasks of healing ourselves (mindfulness) and healing the planet (sustainability).
Original language | English |
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Publication status | Published - 2 Jul 2024 |
Event | 2024 Academy of Marketing Conference - Cardiff Business School, Cardiff, United Kingdom Duration: 1 Jul 2024 → 4 Jul 2024 https://academyofmarketing.org/am2024-conference/ |
Conference
Conference | 2024 Academy of Marketing Conference |
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Country/Territory | United Kingdom |
City | Cardiff |
Period | 1/07/24 → 4/07/24 |
Internet address |
Keywords
- sustainability interventions
- mindfulness interventions
- Sustainable communications
- Zen
- religion
- Curation
- Arts-based research