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What long term measures can tell us about brand loyalty
Dag Bennett
,
Charles Graham
Marketing, Tourism, Events and Hospitality
Research output
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Contribution to conference
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Paper
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peer-review
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Keyphrases
Repeat Purchase
100%
Loyalty
100%
Brand Loyalty
100%
Cash Flow
33%
Behavioral Measures
33%
Sustained Competitive Advantage
33%
Purchase Intention
33%
Customer-based Brand Equity
33%
Cognitive Modeling
33%
Attitudinal Measure
33%
Marketing Efficiency
33%
Brand Equity
33%
Attitudinal Model
33%
Social Sciences
Brand Loyalty
100%
Brand Equity
100%
Competitive Advantage
50%
Sales
50%
Marketing Efficiency
50%
Cognitive Modeling
50%
Immunity
50%
Economics, Econometrics and Finance
Brand Loyalty
100%
Brand Equity
100%
Competitive Advantage
50%
Cash Flow
50%