Why do students dislike research methods modules and what to do about it?

This chapter discusses the challenges that lecturers face when teaching research methods to marketing students at undergraduate and postgraduate levels (on taught courses), and proposes and discusses some solutions. We first briefly discuss literature published on the topic of teaching research methods, and then provide practical recommendations based on findings from the literature and on our own experience. The chapter concludes with recommendations of useful and user-friendly textbooks that could be used in teaching research methods to marketing students. This eclectic collection of ideas and recommendations is intended for those who are relatively new to teaching research methods, but we hope that those more experienced instructors will also find aspects of it useful.