Why include the BOP in your international marketing strategy

Social Sciences

• Marketing Strategy 100%
• Buying Behavior 100%
• Consumer Culture 100%
• Panel Data 100%
• World Population 100%
• Egypt 100%
• Consumer Good 100%
• Buyer Behavior 100%
• Research Priorities 100%
• Behavior Pattern 100%
• Sociodemographics 100%

Keyphrases

• Brand Purchase 100%
• International Marketing Strategy 100%
• Poor Consumers 100%
• Brand Growth 66%
• Double Jeopardy 33%
• Brand Performance Metrics 33%
• Loyalty 33%
• World Population 33%
• Egypt 33%
• Buying Behaviour 33%
• Buyers 33%
• Customer Focus 33%
• Paper-based Test 33%
• Consumer Goods 33%
• Penetration Rate 33%
• Behavioral Patterns 33%
• Marketing Interventions 33%
• Buyer Behavior 33%
• Consumer Culture 33%
• Consumer Purchase 33%
• Advanced Economies 33%
• One Country 33%
• Purchase Frequency 33%
• Bottom of the Economic Pyramid 33%
• Modern Economy 33%
• Modern Consumers 33%

Economics, Econometrics and Finance

• Marketing Management 100%
• International Marketing 100%
• Panel Study 100%
• Sociodemographics 100%
• Consumer Good 100%